What is the main goal of the IFC's "Creating Markets" strategy?

The main goal of the IFC's "Creating Markets" strategy is to foster the creation of markets that help mitigate poverty. This strategy is focused on addressing the root causes of poverty through private sector development. By creating sustainable markets, the IFC aims to stimulate economic growth, create jobs, and ultimately improve the standards of living for people in developing countries. The approach emphasizes the importance of building strong economic foundations that empower communities and leverage investment opportunities, which are essential for long-term socioeconomic development. This is in line with the IFC's mission to promote private sector investment in order to reduce poverty and enhance shared prosperity.